En Skincare (Salon and Store) by Yusuke Kinoshita
2019 - 2020, Platinum A' Interior Space and Exhibition Design Award Winner
Inspiration
Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Creativity
Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Design Challenges
Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Production Technology
The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
       
     
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