Pro Re Nata (Cosmetic Brand Identity & Package Design) by Plus X
2017 - 2018, Golden A' Packaging Design Award Winner
Inspiration
Newly launched by Katalyst.co, PRO RE NATA is a bioceutical skincare brand that suggests a systematic solution targeting various skin care concerns, providing an immediate improvement for different skin conditions based on the natural ingredients and the professional biotechnology. As environmental problems and toxic ingredients have emerged as serious issues in the cosmetic market, chemical-free and preservative-free products have become new trends while each and every skin clinic and global skincare brand emphasizes its own technology. PRO RE NATA, being a relative newcomer in the saturated skincare market, was in need of a unique message and brand identity in order to be solidly recognized by the customers.
Creativity
The name of the brand “PRO RE NATA”, a professional term used by doctors and pharmacists in prescriptions, means ‘as needed’ or ‘as the situation arises’. Overall design, such as labels and typography, is executed in a way that reminds of the ‘prescription’ to firmly establish the identity of a bioceutical skin solution brand that embodies the professionality of doctors. The logotype of PRO RE NATA, designed with Humanist Sans, which exists in between Sans Serif and Serif, conveys the modern and prestigious brand image. Also, utilizing the brand initials as a monogram and a stamp not only enables the brand to communicate as ‘PRN’, but also to provide trust as a bioceutical skincare brand.
Design Challenges
Plus X did not encounter any design challenges while designing the award winning Pro Re Nata Cosmetic Brand Identity & Package Design.
Production Technology
From an engineering point of view, the Pro Re Nata Cosmetic Brand Identity & Package Design by Plus X is a good example of a highly-developed project.
       
     
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