Licha (Packaging) by U VISUAL COMMUNICATION
2017 - 2018, Golden A' Packaging Design Award Winner
Inspiration
Licha, a local tea brand in Taiwan, is inspired by “the affection of gifts”, emphasizing the brand experience of “sweet quality, fresh mellowness and long lasting aftertaste”. Licha has always worked closely with local tea farmers in Taiwan to source teas with a rich and full flavor and an enduring aftertaste. Its products include gift sets, teas and iced teas.
Creativity
The brand expands on the idea of sending gifts by creating western-styled sophistication, integrating the classic and the chic, and highlighting characteristics of different products with bright and colorful packaging, thus promoting the fine teas of Taiwan to the world.
Design Challenges
U VISUAL COMMUNICATION did not encounter any design challenges while designing the award winning Licha Packaging.
Production Technology
From an engineering point of view, the Licha Packaging by U VISUAL COMMUNICATION is a good example of a highly-developed project.
       
     
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